What is Gamification in Business? Is It Helpful?

Business Gamification
Gamification is a business tool that helps to create a strategy to bring improvement in business processes, designs, services, and activities for enhancing and increasing users’ engagement and involvement. The gamification is based on the elements used in game designing. Gamification involves the set of processes and activities that are required for solving problems. Through this business tool, organizations can achieve their goals. Even small businesses and organizations can use this tool to compete with large businesses.

Procedure and Elements of Gamification:

The gamification and its process are dependent on the following elements; quick feedback, collaboration, transparency, badges, goals, onboarding, leveling up, community, competition, and points. According to experts of dissertation writing services, the gamification process involves five steps

Step 1: Knowing the Player:

First of all the business needs to clearly understand the player, its background, and the environment for successful gamification. The player can be a supplier, a customer, a sales representative, or any other individual directly or indirectly related to the business. The more the understanding, the better will be the result.

Step 2: Know the Mission:

In the next step, the business needs to identify and set the mission. The mission is set based on the understanding of the current scenarios. For a clear and achievable mission, there should be clear and achievable business goals. For example, if the business is facing low sales because the sales representatives have less information about the product and its unique features, then the mission will be to provide training to the sales representatives for bringing improvement in their product knowledge.

Step 3: Bringing the Motivation:

Motivation in human beings can be of two types; extrinsic and intrinsic. Intrinsic motivation is brought through internal factors while external factors like recognition, awards, prizes, and money bring the extrinsic motivation.

Step 4: Applying the Mechanics:

Based on the clear understanding of the first three steps, the business then needs to apply the mechanics. Applying mechanics involves designing a game strategy, creating rules, and engaging the employees. The elements or mechanics of gamification mentioned in the tart will be used here. For a rough measurement of the player’s actions points are set as a unit. Points tell about the behavior of players in gamification. Based on the points a player has earned he is awarded the badges. The badge can be a virtual award that is used to acknowledge or reward the performance for bringing motivation. The leaderboard is also used to give some recognition by displaying the ranks of the players according to their points.

The player on the top has the most points. Players can form connections and social relationships, which is also a source to increase motivation. For more motivation and involvement, players are given challenges to achieve something bigger, difficult, and more inspiring. Certain constraints like deadlines are essential for self-motivation. These constraints help to motivate and challenge players to achieve the targets within the specified time. The journey game specialist perceives that the player is on an individual journey and consolidates this component into the experience. Three instances of executions of this game technician are:
  • Onboarding: Another player should be onboarded since they are simply beginning the journey. Offering assistance, and a short prologue to the highlights and capacities persuade the player to leave on the journey.
  • Scaffolding: An approach to forestall the on-boarded yet unpracticed from making blunders by giving them a feeling of good achievement. An illustration of the platform is the item continuously uncovering more highlights as the player acquires experience utilizing the item.
  • Progress: Alludes to giving criticism to the client on where they are in the journey, and urging them to make the following stride.
The game is always in a narrative (story) form for creating more involvement of players.

Step 5: Monitoring and Controlling:

The whole process of the gamification needs to be monitor and control for its smooth running and application.

Advantages of Gamification:

  • Gamification helps in the development of cognition. It increases and fasten the thinking and developing process.
  • It sometimes also helps in physical development.
  • It increases the engagement of employees.
  • It helps in employees’ motivation and learning
  • Studies and real world examples of gamification have proved that it can increase productivity.
  • It can increase the creativity among employees.
  • Gamification can help to improve communication.
  • It helps to introduce innovative dynamics and develop specific skills. It can also help to spread the corporate image of the business.


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